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AJ Collections
Client
Sana Ihsan
Industry
E-Commerce Storefront
Year
2023
UX PsychologyE-commerce EngineMotion Design
The Challenge
The client wanted a site that felt like a luxury magazine, where the design complemented the jewelry without overpowering it.
The Solution
"A 'Golden-Ratio' grid and soft-blur transitions were used to make product photos the focal point against a dark, minimalist background, guiding the user's eye."
-65% Cart Abandonment
Measured Success Metric